The World's Premier Fabric Show ™
NEW YORK • SAO PAULO • PARIS • MOSCOU • SHANGHAI • BEIJING • TOKYO
• a new show
Première Vision transforms itself
Première Vision transforms itself, and takes a new step forward with a new architecture to showcase and spotlight the new collections.
© Eric Jourdan / Francesca Avossa
Often described as trivial, fashion is nevertheless a powerful driving force that sometimes permeates research and development in universes that are at first view distant from its own. Unceasingly re-inventing itself, fashion acts as an incentive to follow unexplored trails and dreams and anticipates tomorrow’s products. Its commitments – creation and innovation – are the same as Première Vision’s, the World’s Premier Fabric Show, that gathers twice a year the best weavers from all over the world, and that since its creation strives to offer a setting matching this ebullient creativity.
Innovation is the catchword to describe the work of designer Eric Jourdan and scenographer Francesca Avossa who were asked by Première Vision to conceive a new look for the show. The duo entirely rethought the design of the show and chose to assert Première Vision’s resolutely urban, contemporary and cosmopolitan character.
From then on it will appear as an international city, a white city comprising small buildings (white blocks), some topped with a textile superstructure, which evokes an architectural style based on geometry, the essential and subtlety.
Because it is without reference to a particular region, it is at once neutral and dynamic. Because it allows emphasis to be placed on the exhibitors’ collections, the subtlety of tones, the variation of materials and the explosion of Forum colours.
But it’s not just a plain white. Eric Jourdan and Francesca Avossa chose a unique white material, DuPont™ Corian®. Noble, sophisticated, sensual, this innovative product, developed by DuPont, will be used for the first time as an essential constituent of an exhibition stand. It was managed as a very specific development: a luminescent white colour “Vision Plus”, and custom size for panels. A world first!
A translucent product, DuPont™ Corian®, is intended to protect the confidentiality of meetings within the stand while from outside one can detect that activity is going on. The stands, like “white boxes”, highlight the exhibitors’ collections. A subtle game of light and shadows that enhances the sensitive and alive environment of the show.
In addition to the stands, the exhibitors’ private space, Eric Jourdan and Francesca Avossa have also designed all the furniture, as well as the common spaces (reception, information and restaurant areas) totally redesigned to provide maximum comfort and easyly recognisable and identifiable.
© Eric Jourdan / Francesca Avossa
To keep in tune with fashion rhythms, each show will be linked with colours echoing the season. A fleeting fashion statement against a timeless white concept.
15 000 sqm of DuPont™ Corian® specified for the global architecture of the show. To know all about the unique material used as a world premiere for Première Vision: www.corian.co.uk
photos © Ribon
